How to use Claude Design 101

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Last week, Claude Design launched. And it broke the internet.

Graphic designers panicked. Agencies got quiet. Twitter had opinions. The kind of launch that makes an entire industry stop and ask — wait, is this actually it?

We had to find out. So grab a coffee (or a drink, no judgment), sit back — because you're about to get a glimpse of something that genuinely made our jaws drop.

We ran 4 experiments across a week and pushed Claude Design on things real people, real businesses, real founders actually need:

• Experiment 1: Making a deck

• Experiment 2: Building a design system

• Experiment 3: High fidelity coffee delivery mobile app

• Experiment 4: Logo for a coffee shop from a sketch

The 3rd one will blow your mind. It sure did ours.

P.S. We have an excitement, first-of-it’s-kind announcement at the end. You definitely don’t want to miss it.

Experiment 1: Making a deck

We've been watching Gamma, Genspark, Beautiful.ai for a while. Great at generating slides. Terrible at thinking about them. They're template engines — zero actual understanding of the product.

So we tested Claude Design on exactly that.

We went to Apple's iPhone 17 Pro landing page, copied everything, pasted it raw with one line:

"Make a sales deck from this."

What came out had a clear narrative arc, strong hierarchy, typography doing real work — big headlines, generous white space. It wasn't mimicking Apple. It was interpreting it.

That's the difference. Gamma extracts bullet points. Claude understands the product story, the audience, the emotional register — and builds accordingly.

Intelligence first. Design second. Every other tool reverses that.

Prompt that worked: paste the full landing page + "make a sales deck"  don't over-direct, let it think because if it thinks it will ask you more questions.

→ One thing it could not do on its own is basically to add high quality product images , these have to be manually uploaded only. But if you want some random phone pictures it usually creates using claude image model.

Experiment 2: Building a design system

Figma is the bible for designers. Every serious product team lives there.

We downloaded a sample coffee design related template from Figma, handed it to Claude Design, and asked it to build a design system for a coffee delivery app.

Input:

What came out made us stop and stare.

It didn't just generate a mood board or a colour palette. It worked like a product designer — breaking the output into separate, structured files:

• UI kit

• Typography system

• Colour palette

Here’s how it looked

Each one thought through. Each one usable. Not a vibe. An actual system.

No AI tool has done this before. Not even close.

And here's the part that hit different — looking at this output, for the first time, we genuinely felt it. The one-person billion dollar company isn't a meme anymore. It's becoming real.

Oh, and what came out of this design system? We used it directly to build Experiment 3. But we'll get there.

Experiment 3: High fidelity coffee delivery app using design system

We went into Claude Design's prototype builder and fed it the design system we'd just built in Experiment 2.

Input:

One prompt build a high fidelity prototype for a coffee delivery app.

What came out was a fully working, smooth prototype. Browse menu. Pick your coffee. Place your order. Get it delivered home.

Prompt “Create a high fidelity prototype for coffee delivery app using design system” 
We intentionally kept the prompt very small because claude asks back great questions to customise your output & we wanted that.

Not a wireframe. Not a mockup. A working prototype — in under 10 minutes.

And here's the thing — this isn't a random test. This is an actual business idea. A real plan. And we already have the MVP sitting right there in front of us, built in a single session.

We looked at each other and went quiet for a second.

Then someone said it out loud — damn, is this the end of designers?

Experiment 4: Logo from a sketch

This one is our favourite.

You know that feeling — you have a vision in your head, you know exactly what you want, but the moment you sit with a designer you just can't communicate it? That gap between imagination and execution has killed more creative projects than we can count.

Claude Design just bridged it.

We drew a rough coffee sketch using our mouse — nothing fancy, just a quick doodle — and asked Claude to turn it into a logo for the coffee app. Modern, classy, good typography, strong illustration.

What came back made us go absolutely bonkers.

Think of it like a Hogwarts magic wand — but for designers, business owners, founders. You sketch the idea, Claude does the magic. No briefs. No back and forth. No "that's not what I meant." Just imagination in, logo out.

And because we had the full design system from Experiment 2, the logo didn't just look good in isolation — it fit. The typography matched. The palette clicked. Everything felt like it belonged together.

This is the feature that changes everything for solo founders, businesses , MNCs. Although we still think it can do a looot better.

📣 And, here’s launching….

Introducing to you: Claude Lab Rats by What’s Up in AI.

A series where we send you a Deep Dive of Claude with a challenge.
You finish the challenge and every month the best output wins 3 months subscription to Claude Pro, on us!

So we spent a week pushing Claude Design to its limits — decks, design systems, apps, logos. And now we want to see what you build.

Our team will personally review every entry.

How to Participate:

Send an email to [email protected] with:

1. Subject Line: “Claude Lab Rat Activity Output”

2. Name

3. What you do

4. What is the idea

5. Link or PDF to the work

Deadline: 26th April
Announcement Date: 28th April - we will send a separate email with the winner.

We’ll be back soon with more spicy takes on What’s Happening in AI plus you’d want to share this crazy deal with your friends, so stay tuned & share our newsletter with a friend using this link!

Stay curious! 🤖 
What's Up in AI Team