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OpenAI's making an AI that composes music, Startup is Selling “Synthetic Influencers” and more...
And everything else you need to catch up on that happened this week yet!

Welcome Back, AI Geeks!
It’s time to stay updated with What’s Up in AI.
First it wrote poems, then code — now it’s dropping beats. OpenAI’s making an AI that composes music, while a16z’s new startup is selling synthetic influencers by the thousand.
In today’s issue:
🤯 OpenAI is making an AI that composes music
📈 VC-Backed Startup Selling “Synthetic Influencers” Sparks Outrage
⚡ 5-4-3-2-1 hits you just can't miss
📰 What Else Happened in AI
😂 Your AI-Powered Laugh
Read time: 6 mins
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#1 LATEST IN AI TODAY📎
What Happened:
OpenAI is developing a powerful new model that can generate original music from either text or audio prompts. The system can create entire songs, expand short clips, or produce instrument layers — marking OpenAI’s first return to music generation since Jukebox in 2020.
What You Need to Know:
The model accepts both text prompts (“a cinematic piano theme”) and uploaded audio samples.
OpenAI is working with Juilliard students to prepare training data and annotations.
The project aims to rival fast-growing tools like Suno and Udio, which together have over 10 million users.
Music labels are already pursuing copyright lawsuits against competing AI-music startups.
OpenAI says it plans to include revenue-sharing options for artists if the model launches publicly.
Why It Matters:
Generative-music tools are moving from niche to mainstream — analysts estimate the AI-music market will hit $3.1 billion by 2028, growing 30 % annually. Startups like Suno have already raised $125 million this year, while YouTube reports a 400 % rise in AI-generated songs uploaded since January. OpenAI’s entry could redefine how the music industry handles royalties, sampling, and creative rights — forcing record labels to adapt faster than they did during the streaming boom.
#2 LATEST IN AI TODAY📎
What Happened:
A startup funded by Andreessen Horowitz (a16z) is selling access to thousands of AI-generated “synthetic influencers” — digital personas designed to post, comment, and shape trends across social platforms. The service, run by Doublespeed AI, markets itself as “synthetic influence as a service.”
What You Need to Know:
The company can deploy thousands of lifelike accounts across Instagram, TikTok, and X.
Brands use these bots to test ad narratives, seed trends, or boost engagement metrics.
Analysts warn this violates inauthentic-behavior policies of major platforms.
a16z confirmed its investment but declined comment on ethical oversight.
Meta and TikTok have since launched internal investigations into synthetic influencer networks.
Why It Matters:
AI-generated personas are quickly becoming a commercial weapon: experts estimate over 15 million synthetic accounts operate across major social platforms, up 200 % since 2023. With influencer-marketing spend projected to exceed $24 billion in 2025, synthetic influencers could undercut human creators and distort engagement metrics. Regulators in the U.S. and EU are now weighing disclosure rules for AI personas, as the line between organic and artificial influence blurs faster than platforms can respond.
BRAIN BOOST 🧠
🤖 Synthetic Influencers Take Over?If brands can hire thousands of AI-generated “influencers” to promote products… |
QUICK HITS 💥
It’s time for some quick hits that you’ll love. Let’s go in…..5-4-3-2-1 👇️
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3-THINGS IN TREND
Jordan rolls out Siraj, an AI learning assistant, to 1.6M students and 90K teachers nationwide, built by one person in under a month using Replit.
An AI-generated video of a cat going crazy after trying spicy noodles has racked up over 30 million views.
Google is reportedly testing Genie 3, a new world model.
2-USEFUL LINKS
Seduction is the new spyware: US tech startups are now the target of "sex warfare"
Junk data from X makes large language models lose reasoning skills, researchers show.
Chinese startup Noetix Robotics has unveiled Bumi, a humanoid robot priced at just $1,370. Despite its compact build, Bumi can walk, balance, and even dance — signaling China’s push to make humanoid robots mainstream while the U.S. still battles high production costs.
WHAT ELSE HAPPENED IN AI 📰
🎥 Netflix Goes “All In” on AI
Executives said the streamer is doubling down on AI across both operations and content creation — despite industry skepticism.
🎬 Sora Upgrades Incoming
OpenAI’s Bill Peebles teased new features for Sora: character cameos, video editing tools, and community updates.
🎮 Stability x EA
Stability AI is partnering with Electronic Arts to bring generative models into game design.
🏢 Company Knowledge by OpenAI
New ChatGPT feature for Enterprise, Business, and Edu helps unify info across internal apps.
🎞️ Lightricks LTX-2 Launch
Open-source AI video model outputs 4K visuals with synchronized audio and up to 15-second clips
Funding 💰️
AI data centre startup Crusoe raising $1.38 billion in latest funding round
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