🎨 Updates from the Adobe MAX 2025 Event

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Hey there, AI Enthusiast!

Right now in Los Angeles, Adobe is hosting their annual MAX conference (Oct 28-30)—their biggest creative event of the year where they unveil the future of their entire product lineup. And this year? They're not holding back.

Adobe isn't just slapping AI features onto existing tools—they're fundamentally rethinking what creative software can be. The announcements coming out of MAX are legitimately game-changing, and we're only getting started.

Want to see what actually dropped on Day 1? Buckle up—because the show’s just getting started.

🛍️ Adobe Just Became Your AI Supermarket

Adobe did something brilliant—and kind of insane. Instead of forcing you to use only their AI, they opened the floodgates.

With your Creative Cloud subscription, you now get access to:

• Google's Gemini

• Imagen & Veo

• Runway

• Pika

• OpenAI's latest models

• ElevenLabs voice synthesis

• Topaz Labs upscaling

• Black Forest Labs' FLUX.1

• Ideogram

• Luma AI 3D/video

• Moon Valley

One subscription. All the best-in-class AI tools. No more juggling 47 different platforms.

(And through December 1st? Unlimited generations with ALL models for Creative Cloud Pro subscribers.)

With this, they’re giving creators & builders choice; so they pick the right model for each specific task instead of being locked into one AI's quirks. Adobe just turned Firefly into an AI model marketplace, and it's actually genius.

→ Check out the model marketplace

💬 Finally, Software That Understands You

Photoshop's AI Assistant executes complex multi-step edits, understands layers, and suggests improvements—all conversationally. Express AI Assistant applies actual design principles to create brand-coherent layouts. You stay in control while AI handles the heavy lifting.

Retry

→ You can try Photoshop AI Assistant for free !

🎬 You can Edit Videos in your Browser with Firefly

Firefly Video is a full multitrack timeline video editor that lives entirely in your browser. With AI superpowers baked in.

No, it’s not another "type a prompt, get a clip" ai tool. This a professional editing environment that happens to have generative AI as a creative is partner.

You can generate clips directly in your timeline from text, mix real footage with AI-generated content, Apply style presets like claymation, anime, or 2D animation and more….

→ Check it out here

🎵 Firefly Audio: Your Personal Sound Studio

Adobe introduced Firefly Audio with killer features:

Generate Soundtrack: Create royalty-free background music from a text prompt. Pick the mood, genre, and it auto-syncs to your video.

Generate Speech & Enhance Speech: Get natural AI voiceovers in any language or tone and instantly clean noisy audio into studio-quality sound.

The demo at MAX showed someone recording audio in the Peacock Theater (with thousands of people chatting), then cleaning it into podcast-quality dialogue in seconds. You can edit dialogue and background noise as separate tracks.

🖼️ You can Teach AI Your Style (In Under 30 Images)

This is a huge one. You can now train a private Firefly Custom Model on your own work. Just upload 10-30 of your images, and it will learn to generate new content in your unique style.

For brands: Consistent visual identity at scale
For artists: AI that respects your creative voice
For illustrators: Generate variations that maintain your signature look

And for enterprises, there's Firefly Foundry—where Adobe's engineers work directly with you to build proprietary models trained exclusively on your brand assets. Coca-Cola gets a Coke AI. Nike gets a swoosh AI. All private, all secure, all on-brand.

This is Adobe's answer to everyone who said "AI can't capture my style." Now it can.

📸 Firefly Image Model 5: The Glow-Up

Adobe launched Firefly Image Model 5, the company's new flagship model. It delivers 4MP native resolution with photorealistic detail, and you can edit images just by typing.
"Move the tree to the left." Done.
"Change her shirt to blue." Boom.

Plus, Adobe integrated Topaz Labs directly into Photoshop for Generative Upscale — pushing images to pristine 4K. Time to rescue those blurry 2003 family photos.

🚀 Project Moonlight: The Cross-App AI Agent

Adobe previewed Project Moonlight—an AI agent that works across ALL Adobe apps and connects to social channels.

The workflow: Analyzes your Instagram performance → Identifies top content themes → Finds best photos from Lightroom → Applies presets → Drafts captions for multiple platforms → All from one interface

Is it perfect? Not yet. The demo was rough. But the potential? Game-changing for multi-platform content creators.

📱 YouTube Shorts x Premiere

Adobe partnered with Youtube and gave us a new "Create for YouTube Shorts" space in Premiere mobile lets creators edit and publish directly to Shorts with exclusive effects and templates. One-tap publishing. No export hassles.

→ Try it here

🚀 Generate 10,000 Ads in one go with GenStudio

Adobe GenStudio got massive upgrades:

Firefly Creative Production → Edit thousands of images at once (batch backgrounds, color grading, cropping) with a node-based interface like ComfyUI

It comes with direct integrations with Amazon Ads, Google Marketing Platform, TikTok, LinkedIn as well as built-in performance optimization to produce brand-safe content at scale.

→ Explore GenStudio

And that's a wrap on Day 1! 🎬...

Want more? You can Dive in below:
→ Firefly
→ MAX 2025 Hub
→ Creative Cloud
→ What's New

Adobe MAX still has two more days of announcements, and if Day 1 was any indication, things are about to get even crazier. We'll be back with Day 2 coverage as soon as the updates drop.

Hit reply and tell us what was your favorite announcement from Day 1 that you can’t wait to try? We want to know! 💬

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Until Next time…
What's Up in AI Team